Course content
Advanced Media Training is a highly interactive and practical course that uses workshop and individual coaching techniques
to enable you to gain maximum advantage from the available expertise.
This day is a unique opportunity to work with journalists to develop the news, stories, angles and information
that they want to hear.
The workshop also provides a safe space for you to explore and experiment with different ways
of delivering your message and experience a variety of interview techniques from two leading journalists.
Workshop
- identifying newsworthy content
- creating stories of interest to the media
- aligning your corporate message against these stories
- how to effectively deliver all the information a journalist needs
Interactive presentation
- interview techniques - tips, hints and practical advice on what to do, as well as what not to do
- how to prepare effectively for an interview, even when time is short
- different styles of presentation
Intensive role-play interviews
- a series of role-play sessions gives participants a real sense of what it is like to be interviewed by a journalist
- participants are encouraged to explore and develop their own individual style, which will help them not only deliver their message but also stand out from the crowd
- the whole day is off-the-record and participants are encouraged to express their concerns and anxieties as well as demonstrate their expertise