Working effectively with the media is an ongoing activity — your messages change,
and so does the media and their priorities.
That's why it's important to keep your skills fresh and up to date.
Any media opportunity should be taken full advantage of to serve
both the interests of your company and achieve your personal objectives,
Course objectives
A one-day workshop designed for CEOs, senior executives, marketing personnel
and anybody who is involved in devising and/or presenting the corporate message to the media.
The day is highly interactive with plenty of practical work.
At the end of the day, you will feel confident to tackle even the most challenging interview on any number of key topics.
Who the course is for
- anyone who has completed a media training course and wants to know more
- ideal for managers who may be nervous or apprehensive about dealing effectively with journalists
- perfect for inhouse and agency PR professionals who want to refine their message development skills
- a solid refresher for old hands who want to sharpen their techniques
Develop credible and sought-after story lines
- how to spot a good media story and then exploit it for different audiences
- identify core messages that you want your customers to read
- understand the elements that are essential in effecting a productive and lasting relationship with the media
Perfect your interview technique
- understand what makes good interview practice
- develop a style for media interviews that works well with your personality
- intensive interview practice with two highly regarded journalists
- essential critique, feedback and role play