Administrative details

Media Training

there is no limit to the overall size of the group and any number can be involved in the interactive tutorial, the message development and the exercises: however, because of time constraints, the number of people who can actually recieve interview practice is limited to three or four — others in the group can observe, learn and comment on their colleagues' performance
a PR representative (either from an internal department or external agency) should be present and will play an active role throughout the day — an informed marketing professional familiar with the company is necessary to help trainees develop the precise messages that you want to see in the press
role-play interviews can be conducted face-to-face by the trainer; or if required, either a second journalist can be involved — in person or by telephone — or the interviewee can move to a second room and be interviewed by speakerphone
we also host open courses on which individual places are available — see the Availability page for details of upcoming dates

the number of delegates is kept to a minimum to ensure everyone receives full individual attention
if several people from the same company or agency want to attend the course, we can run it at your premises if desired
check out the Availability page for details of forthcoming dates and venues
delegates should be well qualified in English and have some writing experience
it helps if delegates can bring their own material for the basis of a press release they want to write, or that they have already written — this material can also form the basis of a role-play client interview

the day usually begins at 0930 and finishes by 1600, although if delegates want more information the trainer will stay longer as necessary — a working lunch should be provided for around 1230, and delegates are expected to take minimal breaks and work through as much as possible
see the How to book page for information on how to place a booking
the trainer will bring handouts and workbooks for the trainees, for use during the workshop sessions and to take away for use as an aide memoire