Course content
You will hear directly from a journalist exactly what they want and how to press the right buttons.
Learn to write a press release most likely to catch the eye and be used.
Presentation
- a tutorial session explains the role press releases play in the media
- advice is given on identifying a suitable subject and the best techniques for interviewing the client
- guidelines are given for the content, the style and how to distribute your release
- delegates learn how to format and lay out a press release
- subjects covered include understanding your audience and targeting a release
Writing workshops
- writing workshops put into practice the rules, skills and techniques for writing a press release on any subject
- delegates are taught a straightforward methodology for planning a press release
- techniques are taught for how to write the heading, the crucial first paragraph and the rest of the release
- the day is highly interactive, with exercises and individual coaching as required
- delegates can bring their own material to work on and receive assistance with writing their own release